Staples Rodway Asset Management offer specialist investment advice. Our key objective is to help individuals, families, trusts and charitable bodies create and protect their wealth.
We provide a highly personal investment management service to investors who simply do not have the time, resources or expertise to manage their portfolios.
We design portfolios that will:
- Grow capital
- Maximise income, or
- Provide a combination of both growth and income.
The big difference between Staples Rodway Asset Management and other financial advisers is our instant access to the full accounting and taxation expertise of Staples Rodway. Staples Rodway is New Zealand's premier independent CA firm, one that prides itself on being able to maintain a personal service to its clients.
- We have no vested interest in any investment fund
- We offer a performance-linked fee
- All our costs are disclosed
We differ from many "Financial Planners" who invest their client's funds into a unit trust and receive income in the form of entry fees from the fund managers.
We have no affiliation with any fund manager or large corporation and because of our business structure we are able to offer the following advantages:-
- A low cost "wrap account" facility which means administration costs are absolutely minimal.
- Our management style means we can eliminate capital gains tax on our overseas investments.
- We aim to buy when assets are undervalued and avoid when overvalued.
- The combination of tax and cost efficiency combined with a value approach to investing has meant our portfolios have consistently outperformed expectations.
All investments involve risk. But when one type of investment does poorly, another type often does well. Diversification means having money spread across all main sectors. Though it doesn't guarantee you won't lose money, diversification can give you a better chance to participate in whatever type may be doing well at the moment. And you don't have to worry about "the right time to invest".
When we meet with you we take the time to establish your investor profile which determines your level of risk. Your investment attitude will determine which investments suit you.
Many clients regard the accumulation of assets as their main focus. Once they retire, the likelihood of our clients growing their assets is significantly reduced as many will need to draw an income from their investments. Therefore, risk minimisation and real capital return are two areas of paramount importance when investing our client's capital as they will not have a second chance to accumulate wealth.
- We spend time understanding your needs - your time frame, objectives, concerns and hopes. This allows us to recommend a portfolio that is best suited to you.
- Good research is essential to making informed investment decisions. We have immediate access to accurate, robust research.
- Our preference is to buy and hold for the long term, but we will take advantage of opportunities, as we see them.
Our philosophy embraces the best aspects of investment advising in that it amalgamates the benefits of tax effectiveness and low fees, with the focus being on reaching our clients' specific objectives and risk minimisation through diversification.
- Some Do's and Don'ts
| DO |
| Have a goal |
| Understand what sort of investor you are |
| Have a strategy |
| Be patient |
| Diversify |
| DON'T |
| Chase last year's returns |
| Expect unrealistic returns |
| Try and time the market |
| Put all your eggs in one basket |
| Invest all your funds in New Zealand | ...risk minimisation and real capital return are two areas of paramount importance...
You must have a clear goal eg. Retire by 50.
You should be able to cost that goal.
You need to understand what sort of investor you are.
You need to develop a strategy to achieve that goal - then stick to it.
We offer innovative cost structure options for our asset management services that you will find very competitive.
- Administration - a minimal flat fee.
- Investment management - either a traditional fixed fee, or
- A fee linked to performance (on portfolios of more than $350,000) or an hourly rate
"Creating wealth is about understanding what sort of investor you are, having a clearly defined goal and a strategy for achieving that goal."

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